Extending the use of scenario planning and MCDA for the evaluation of strategic options

@article{Ram2011ExtendingTU,
  title={Extending the use of scenario planning and MCDA for the evaluation of strategic options},
  author={C. Ram and Gilberto Montibeller and Alec Morton},
  journal={JORS},
  year={2011},
  volume={62},
  pages={817-829}
}
Multi-criteria decision analysis (MCDA) is well equipped to deal with conflicting, qualitative objectives when evaluating strategic options. Scenario planning provides a framework for confronting uncertainty, which MCDA lacks. Integration of these methods offers various advantages, yet its effective application in evaluating strategic options would benefit from scenarios that reflect a larger number of wide-ranging scenarios developed in a time-efficient manner, as well as incorporation of MCDA… CONTINUE READING
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