Extending the Technology Acceptance Model to Mobile Banking Adoption in Rural Zimbabwe

@inproceedings{Chitungo2013ExtendingTT,
  title={Extending the Technology Acceptance Model to Mobile Banking Adoption in Rural Zimbabwe},
  author={Shallone K. Chitungo and Simon Munongo},
  year={2013}
}
  • Shallone K. Chitungo, Simon Munongo
  • Published 2013
Improvements in wireless technologies and increased uptake of advanced mobile handsets have led to a growing trend in mobile banking activities on a global scale. This empirical study sought to investigate the applicability of the extension of the renowned framework of Technology Acceptance Model (TAM) in determining factors that influence unbanked rural communities Zimbabwe‟s intention to adopt mobile banking services. A self-administered questionnaire was developed and distributed in Zaka… CONTINUE READING

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