Extending lead user theory : Antecedents and consequences of consumers ’ lead userness

@inproceedings{Prgl2015ExtendingLU,
  title={Extending lead user theory : Antecedents and consequences of consumers ’ lead userness},
  author={Reinhard Wilhelm Pr{\"u}gl},
  year={2015}
}
  • Reinhard Wilhelm Prügl
  • Published 2015
Lead users have been shown to be a highly promising source of innovation for generating radical new product ideas. According to lead user theory, these users are defined as being ahead of an important market trend and experiencing high benefits from innovating. There is strong empirical support that these users tend to come up with commercially attractive user innovations. Other than that, however, there is hardly any knowledge available which helps to describe and differentiate this "species… CONTINUE READING
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