Extended technology acceptance model of Internet utilization behavior

@article{Shih2004ExtendedTA,
  title={Extended technology acceptance model of Internet utilization behavior},
  author={Hung-Pin Shih},
  journal={Inf. Manag.},
  year={2004},
  volume={41},
  pages={719-729}
}
  • Hung-Pin Shih
  • Published 1 July 2004
  • Business, Computer Science
  • Inf. Manag.

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Overall, TAM provides an informative representation of the mechanisms by which design choices influence user acceptance, and should therefore be helpful in applied contexts for forecasting and evaluating user acceptance of information technology.
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