Exposure to the Above the Influence antidrug advertisements and adolescent marijuana use in the United States, 2006-2008.

@article{Carpenter2011ExposureTT,
  title={Exposure to the Above the Influence antidrug advertisements and adolescent marijuana use in the United States, 2006-2008.},
  author={Christopher S Carpenter and Cornelia Pechmann},
  journal={American journal of public health},
  year={2011},
  volume={101 5},
  pages={
          948-54
        }
}
OBJECTIVES We examined the relationship between exposure to the Above the Influence antidrug campaign in 210 US media markets and adolescent marijuana and alcohol use from 2006 to 2008. METHODS We analyzed monthly advertising exposure (targeted rating points) data from the Office of National Drug Control Policy and drug use data from the Monitoring the Future study. We estimated multivariate logistic regression models of marijuana use for students in grades 8, 10, and 12, with controls for… CONTINUE READING
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