• Corpus ID: 174790474

Exposé Is the Reputation Quotient a valid and reliable measure for corporate reputation ?

  title={Expos{\'e} Is the Reputation Quotient a valid and reliable measure for corporate reputation ?},
  author={Richard Horn},
“It is doubtful that anyone today would argue that corporate reputation is unimportant” (Barnett, Jermier, & Lafferty, 2006, p.35). Background Corporate Reputation (CR) has been researched by multiple disciplines, such as management, social science and marketing. Various heterogeneous approaches of analyzing the CR construct are used and commonly agreed up-on definitions and measurement techniques are still missing. This context makes research on corporate reputation challenging. Hence, further… 
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