Export market-oriented behavior and export performance: the moderating roles of competitive intensity and technological turbulence

@inproceedings{Sundqvist2003ExportMB,
  title={Export market-oriented behavior and export performance: the moderating roles of competitive intensity and technological turbulence},
  author={Sanna Sundqvist and Charles Cui and Erik Kwok Yeung Li},
  year={2003}
}
This study examines the issue of how export market‐oriented behaviors influence export success. Using survey data obtained from Hong Kong based manufacturing exporters, our findings suggest that export market‐oriented behaviors are important predictors of several dimensions of export performance. In particular, it appears that this behavior is most important for exporters operating under conditions of high environmental turbulence. The export market‐oriented behavior – export performance… CONTINUE READING

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