Exploring tourists' perception: the case of Bangladesh.

@inproceedings{Rahman2012ExploringTP,
  title={Exploring tourists' perception: the case of Bangladesh.},
  author={Muhammad Sabbir Rahman},
  year={2012}
}
The purpose of this research is to test the tourist’s perception in the choice of selection a destination under the perspective of Bangladeshi tourism environment. The survey instrument was employed by using convenience sampling procedure on 250 tourists from significant tourist’s destination places from Bangladesh. Exploratory factor analysis (EFA) followed by Confirmatory factor analysis (CFA) was used to test the key influential attributes. Apart from that structural equation model was also… CONTINUE READING

Figures and Tables from this paper.

Similar Papers

References

Publications referenced by this paper.
SHOWING 1-10 OF 55 REFERENCES

A Stronger Voice for British Tourism, A New Marketing Force for England

DCMS
  • Http://www.culture.gov.uk/tourism/ Accessed the 22 nd of May 2007.
  • 2006
VIEW 1 EXCERPT
HIGHLY INFLUENTIAL

The moderating effect of brand image on

Dhaka, A. D. Dhaka Hsieh, C.L.L. Tung
  • 2008

The moderating effect of brand image on public relations perception and customer loyalty

A. D. Hsieh, C. L. L. Tung
  • Marketing Intelligence & Planning
  • 2008