Exploring the structure of strength-related attitude features: the relation between attitude importance and attitude accessibility.

@article{Bizer2001ExploringTS,
  title={Exploring the structure of strength-related attitude features: the relation between attitude importance and attitude accessibility.},
  author={George Y. Bizer and Jon A. Krosnick},
  journal={Journal of personality and social psychology},
  year={2001},
  volume={81 4},
  pages={566-86}
}
One of the most significant current controversies in the attitude literature involves the latent structure of attitude attributes related to their strength. Four studies were conducted to explore whether 2 strength-related attributes (importance and accessibility) are affected identically by various manipulations (which would suggest that they reflect a single latent construct) and whether the attributes cause one another (which would suggest they are distinct constructs). Three laboratory… CONTINUE READING

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