• Corpus ID: 232014162

Exploring the role of Awareness, Government Policy, and Infrastructure in adapting B2C E-Commerce to East African Countries

@inproceedings{HYindi2020ExploringTR,
  title={Exploring the role of Awareness, Government Policy, and Infrastructure in adapting B2C E-Commerce to East African Countries},
  author={Emmanuel H.Yindi and Immaculate Maumoh and Prisillah L. Mahavile},
  year={2020}
}
-It has considered almost 30 years since the emergence of e-commerce, but it is still a global phenomenon to this day. E-commerce is replacing the traditional way of doing business. Yet, expectations of sustainable development have been unmet. There are still significant differences between online and offline shopping. Although many academic studies have conducted on the adoption of various forms of ecommerce, there are little research topics on East African countries, The adoption of B2C e… 

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