Corpus ID: 146775576

Exploring the impact of personality traits on online shopping behavior

@article{Tsao2010ExploringTI,
  title={Exploring the impact of personality traits on online shopping behavior},
  author={Wen-Chin Tsao and Hung-Ru Chang},
  journal={African Journal of Business Management},
  year={2010},
  volume={4},
  pages={1800-1812}
}
With online shops (e-stores) popping up at a rapid rate in the 21st century, brick-and-mortar stores (physical stores) are no longer the only outlet that attracts consumer spending. Compared with their physical store cousins, e-stores offer more diverse product choices, individualized products and service information, shopping convenience, and privacy. The purpose of this article is mainly to investigate the impacts of personality traits of e-shoppers on their purchase behavior. A structural… Expand

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