Exploring the feasibility of subliminal priming on smartphones

@article{Pinder2017ExploringTF,
  title={Exploring the feasibility of subliminal priming on smartphones},
  author={Charlie Pinder and Jo Vermeulen and Benjamin R. Cowan and Russell Beale and Robert J. Hendley},
  journal={Proceedings of the 19th International Conference on Human-Computer Interaction with Mobile Devices and Services},
  year={2017}
}
  • C. Pinder, Jo Vermeulen, R. Hendley
  • Published 4 September 2017
  • Psychology
  • Proceedings of the 19th International Conference on Human-Computer Interaction with Mobile Devices and Services
Subliminal priming has the potential to influence people's attitudes and behaviour, making them prefer certain choices over others. Yet little research has explored its feasibility on smartphones, even though the global popularity and increasing use of smartphones has spurred interest in mobile behaviour change interventions. This paper addresses technical, ethical and design issues in delivering mobile subliminal priming. We present three explorations of the technique: a technical feasibility… 

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