• Corpus ID: 230517108

Exploring the credibility and self-presentation of Insta micro-celebrities in influencing the purchasing decisions of Bangladeshi users

  title={Exploring the credibility and self-presentation of Insta micro-celebrities in influencing the purchasing decisions of Bangladeshi users},
  author={Masrura Ahmed Tanha},
Social media has and continues to provide ordinary people ubiquitous access to influence others and in the process, achieve online celebrity status. Not surprisingly, micro-celebrities on digital media have become the new promotional tool for product endorsements. Companies too are increasingly shifting from traditional celebrity endorsers to famous online influencers. However, concerns regarding the self-presentation and credibility of these insta-celebrities remain. This study combines the… 

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