Exploring the alcohol expectancy memory network: the utility of free associates.

@article{Reich2005ExploringTA,
  title={Exploring the alcohol expectancy memory network: the utility of free associates.},
  author={Richard R. Reich and Mark S. Goldman},
  journal={Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors},
  year={2005},
  volume={19 3},
  pages={317-25}
}
Alcohol expectancies are theorized to operate through associative memory networks. These networks are thought to differ on the basis of individual experience (direct and vicarious) with alcohol. Free-associate probabilities have been used in cognitive psychology as a metric of the associative strength of words to other words; this method has been used to establish the relationships within a semantic memory network. Participants from a large college sample were asked to free associate to the… CONTINUE READING