• Corpus ID: 132163257

Exploring the Persuasive Power of Virtual Reality Imagery for Destination Marketing

@inproceedings{Tussyadiah2016ExploringTP,
  title={Exploring the Persuasive Power of Virtual Reality Imagery for Destination Marketing},
  author={Iis P. Tussyadiah and Dan Wang and Chenge Jia},
  year={2016}
}
This study investigates the persuasive power of virtual reality (VR) imagery in destination marketing by assessing the roles of spatial presence in influencing attitude and behavioral intention to visit tourism destinations. Based on experiments and interviews with 23 participants involving the use of Google Cardboard VR viewer, this study extracted users’ experience from the conceptual lenses of spatial presence and transportation theories. It was identified that users felt varying levels of… 
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22 Citations

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Exploring Tourist Experiences of Virtual Reality in a Rural Destination: A Place Attachment Theory Perspective
In tourism, virtual reality (VR) experience gained a lot of interest recently. It is argued that positive tourist experience might enhance place attachment (PA) which can be described as the…
Exploring Tourist Experiences of Virtual Reality in a Rural Destination: A Place Attachment Theory Perspective
In tourism, virtual reality (VR) experience gained a lot of interest recently. It is argued that positive tourist experience might enhance place attachment (PA) which can be described as the…
Emotionalise Me: Self-reporting and Arousal Measurements in Virtual Tourism Environments
TLDR
It could be concluded that VR as a marketing tool has the potential to increase positive emotions, and recommendations concerning investment in VR technology are given.
Virtual reality, YouTube, or social media? Assessing promotional effects on tourism destination
  • H. Chang
  • Business
    Journal of Vacation Marketing
  • 2021
This study investigated how virtual reality affects the tourism image and flow experience compared with YouTube videos and Facebook and travel pages and examined the moderating effect of the…
Tourists’ virtual reality adoption: an exploratory study from Lake District National Park
ABSTRACT Virtual reality (VR) transforms the way destinations market their tourism offerings. To fully understand the opportunities of a technology, initial research is required assessing user…
Tourists' experience of Virtual Reality applications
TLDR
Findings show a positive attitude towards the use of VR in the tourism context as tourists were fully immersed in the experience which appeared to influence their behavioral intention to visit the destination in the future.
The impact of representation media on customer engagement in tourism marketing among millennials
Purpose As online travel marketing is evermore gaining importance, in particular regarding the pre-purchase presentation of travel destinations, it is imperative to examine how various media can…
Critical Success Factors in Virtual-Reality Based Marketing Ecosystems
TLDR
By adopting the means-end chain model, this paper focuses on the conditions that lead to a successful VR marketing campaign rather than any barriers associated with it and provides insights to stakeholders who are considering whether or not to utilize VR technology in marketing their service or product.
Emerging realm of 360-degree technology to promote tourism destination
Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent Congruence
Despite the power of VR in immersing viewers in an experience, it generally only targets viewers via visual and auditory cues. Human beings use more senses to gather information, so expectedly, the…
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