• Corpus ID: 132163257

Exploring the Persuasive Power of Virtual Reality Imagery for Destination Marketing

@inproceedings{Tussyadiah2016ExploringTP,
  title={Exploring the Persuasive Power of Virtual Reality Imagery for Destination Marketing},
  author={Iis P. Tussyadiah and Dan Wang and Chenge Jia},
  year={2016}
}
This study investigates the persuasive power of virtual reality (VR) imagery in destination marketing by assessing the roles of spatial presence in influencing attitude and behavioral intention to visit tourism destinations. Based on experiments and interviews with 23 participants involving the use of Google Cardboard VR viewer, this study extracted users’ experience from the conceptual lenses of spatial presence and transportation theories. It was identified that users felt varying levels of… 
Exploring Tourist Experiences of Virtual Reality in a Rural Destination: A Place Attachment Theory Perspective
In tourism, virtual reality (VR) experience gained a lot of interest recently. It is argued that positive tourist experience might enhance place attachment (PA) which can be described as the
Exploring Tourist Experiences of Virtual Reality in a Rural Destination: A Place Attachment Theory Perspective
In tourism, virtual reality (VR) experience gained a lot of interest recently. It is argued that positive tourist experience might enhance place attachment (PA) which can be described as the
Emotionalise Me: Self-reporting and Arousal Measurements in Virtual Tourism Environments
TLDR
It could be concluded that VR as a marketing tool has the potential to increase positive emotions, and recommendations concerning investment in VR technology are given.
Virtual reality, YouTube, or social media? Assessing promotional effects on tourism destination
  • H. Chang
  • Business
    Journal of Vacation Marketing
  • 2021
This study investigated how virtual reality affects the tourism image and flow experience compared with YouTube videos and Facebook and travel pages and examined the moderating effect of the
Tourists’ virtual reality adoption: an exploratory study from Lake District National Park
ABSTRACT Virtual reality (VR) transforms the way destinations market their tourism offerings. To fully understand the opportunities of a technology, initial research is required assessing user
Tourists' experience of Virtual Reality applications
TLDR
Findings show a positive attitude towards the use of VR in the tourism context as tourists were fully immersed in the experience which appeared to influence their behavioral intention to visit the destination in the future.
The impact of representation media on customer engagement in tourism marketing among millennials
Purpose As online travel marketing is evermore gaining importance, in particular regarding the pre-purchase presentation of travel destinations, it is imperative to examine how various media can
Critical Success Factors in Virtual-Reality Based Marketing Ecosystems
TLDR
By adopting the means-end chain model, this paper focuses on the conditions that lead to a successful VR marketing campaign rather than any barriers associated with it and provides insights to stakeholders who are considering whether or not to utilize VR technology in marketing their service or product.
Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent Congruence
Despite the power of VR in immersing viewers in an experience, it generally only targets viewers via visual and auditory cues. Human beings use more senses to gather information, so expectedly, the
...
1
2
3
...

References

SHOWING 1-10 OF 12 REFERENCES
The virtual threat to travel and tourism
Virtual reality: Applications and implications for tourism
Virtual reality and tourism: fact or fantasy?
At the Heart of It All: The Concept of Presence
A number of emerging technologies including virtual reality, simulation rides, video conferencing, home theater, and high definition television are designed to provide media users with an illusion
Telepresence via Television: Two Dimensions of Telepresence May Have Different Connections to Memory and Persuasion
TLDR
The study did not find evidence that visual angle and room illumination affected the sensation of telepresence, but theorize that the departure factor may be measuring the feeling that the medium has disappeared and may constitute a deeper absorption into the virtual environment.
Sustainable tourist space: From reality to virtual reality?
Abstract As national and international tourism continues to develop, new forms of tourism — especially ecotourism — are emerging. Through its development, tourism has progressively lost its sense of
Measuring Presence in Virtual Environments: A Presence Questionnaire
TLDR
Combined results from four experiments lead to the following conclusions: the PQ and ITQ are internally consistent measures with high reliability; there is a weak but consistent positive relation between presence and task performance in VEs; individuals who report more simulator sickness symptoms in VE report less presence than those who report fewer symptoms.
Depth of Presence in Virtual Environments
TLDR
The idea of stacking depth, that is, where a participant can simulate the process of entering the virtual environment while already in such an environment, which can be repeated to several levels of depth, is introduced.
Defining virtual reality: dimensions determining telepresence
TLDR
This paper attempts to cast a new, variable-based definition of virtual reality that can be used to classify virtual reality in relation to other media, based on concepts of "presence" and "telepresence".
The Layers of Presence: A Bio-cultural Approach to Understanding Presence in Natural and Mediated Environments
TLDR
A bio-cultural theory of presence based on four different positions related to the role and structure of presence is proposed, which concludes that the sense of presence in humans is a direct function of these three layers: the more they are integrated, the more the authors are present.
...
1
2
...