Corpus ID: 132163257

Exploring the Persuasive Power of Virtual Reality Imagery for Destination Marketing

  title={Exploring the Persuasive Power of Virtual Reality Imagery for Destination Marketing},
  author={Iis P. Tussyadiah and Dan Wang and Chenge Jia},
  • Iis P. Tussyadiah, Dan Wang, Chenge Jia
  • Published 2016
  • Geography
  • This study investigates the persuasive power of virtual reality (VR) imagery in destination marketing by assessing the roles of spatial presence in influencing attitude and behavioral intention to visit tourism destinations. Based on experiments and interviews with 23 participants involving the use of Google Cardboard VR viewer, this study extracted users’ experience from the conceptual lenses of spatial presence and transportation theories. It was identified that users felt varying levels of… CONTINUE READING
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