Exploring the Impact of Hedonic and Utilitarian Value of Information Systems on User Loyalty and Word-of-mouth

@inproceedings{Kakar2013ExploringTI,
  title={Exploring the Impact of Hedonic and Utilitarian Value of Information Systems on User Loyalty and Word-of-mouth},
  author={Adarsh Kumar Kakar},
  year={2013}
}
Users strive for a more complete experience with software products, an experience that not only achieves well-defined goals, but also involves the senses and generates affective response (Bly, Cook, Bickmore, Churchill and Sullivan, 1998). Yet, producers of Information Systems have focused largely on utilitarian aspects of IS rather than the hedonic. The… CONTINUE READING