Exploring the Framing Effects of Emotion

  title={Exploring the Framing Effects of Emotion},
  author={Robin L. Nabi},
  journal={Communication Research},
  pages={224 - 247}
  • Robin L. Nabi
  • Published 1 April 2003
  • Psychology, Business
  • Communication Research
The persuasive effects of emotions have been the focus of burgeoning interest in recent years. Rather than considering how emotions function within traditional paradigms of attitude change, this research explores the possibility that emotions serve as frames for issues, privileging certain information in terms of accessibility and thus guiding subsequent decision making. This study’s results offer evidence that fear and anger can differentially affect information accessibility, desired… 

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