Exploring the Fit Between Business Strategy and Business Model : Implications for Firm Performance *

@inproceedings{Zott2006ExploringTF,
  title={Exploring the Fit Between Business Strategy and Business Model : Implications for Firm Performance *},
  author={Christopher Zott and Raphael Amit},
  year={2006}
}
We examine the fit between a firm's product market strategy and its business model. We develop a formal model in order to analyze the contingent effects of product market strategy and business model choices on firm performance. We investigate a unique, manually collected dataset, and find that novelty-centered business models—coupled with product market strategies that emphasize differentiation, cost leadership, or early market entry—can enhance firm performance. Our data suggest that business… CONTINUE READING

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