Exploring rural secondary school students' attitude toward the Malayan tapir through salient beliefs

@inproceedings{Lim2013ExploringRS,
  title={Exploring rural secondary school students' attitude toward the Malayan tapir through salient beliefs},
  author={Evelyn Ai Lin Lim and Manohar Mariapan and Yvonne Su Ming Ang and Jane Abi and Amily Fikri Aziz and Mohamed Zakaria bin Hussin},
  year={2013}
}
Environmental education programmes in Malaysia have been successful in increasing students' knowledge but not so in changing attitudes. To design educational programmes that changes attitudes, we need to understand the underlying determinant of attitude. The purpose of the study was to explore and elicit rural secondary school students' attitudes towards the Malayan tapir through their salient beliefs. Focusing on the cognitive and affective components of the attitude model, eighty-one… CONTINUE READING

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