Exploring mobile tablet training for road safety: A uses and gratifications perspective

@article{Reychav2014ExploringMT,
  title={Exploring mobile tablet training for road safety: A uses and gratifications perspective},
  author={Iris Reychav and Dezhi Wu},
  journal={Computers & Education},
  year={2014},
  volume={71},
  pages={43-55}
}
Traffic injuries are predicted to be the fifth leading cause of death and injury by 2030 if no further action is taken. Generation Y, who are growing up with technology and Internet, are among the most vulnerable road users, so it is crucial to provide effective road safety training for them. In the light of the Uses and Gratification Theory (U&G), we propose a conceptual research model to measure how users’ different needs and gratifications with mobile technologies impact their learning… CONTINUE READING
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