Exploring knowledge contribution from an OCB perspective

@article{Yu2007ExploringKC,
  title={Exploring knowledge contribution from an OCB perspective},
  author={Chia-Ping Yu and Tsai-Hsin Chu},
  journal={Information & Management},
  year={2007},
  volume={44},
  pages={321-331}
}
As participation in virtual community becomes popular, it is important to know how to encourage individuals to contribute actively and assist other members share their expertise. Through the lens of organizational citizenship behavior (OCB), we explored the factors that facilitate voluntary knowledge sharing in a virtual community. We examined OCB in online gaming communities in which various behaviors can contribute to the community (the team) or to individuals (team members). Our aim was to… CONTINUE READING

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