Exploring gender differences in online shopping attitude

@article{Hasan2010ExploringGD,
  title={Exploring gender differences in online shopping attitude},
  author={Bassam Hasan},
  journal={Computers in Human Behavior},
  year={2010},
  volume={26},
  pages={597-601}
}
While attitude and gender are important factors that affect online shopping behavior, toward online shopping attitude remains a poor understood construct. Moreover, very few studies, if any, have explicitly addressed gender differences in online shopping attitude. Using attitude as a multidimensional concept to include cognitive, affective, and behavioral components, the present study examines gender differences across the three attitudinal components. The results of empirical testing… CONTINUE READING

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