• Geography
  • Published 2007

Exploring gender differences in information search among domestic vistors to Yellow Mountain and Guilin, PRC.

@inproceedings{Xie2007ExploringGD,
  title={Exploring gender differences in information search among domestic vistors to Yellow Mountain and Guilin, PRC.},
  author={Hui Xie and Jigang Bao and Duarte B. Morais},
  year={2007}
}
In the dynamic global environment of today, understanding how consumers acquire information is important at the micro level for marketing management decisions and at the macro level for public policy decisions. Gender has been identified as a factor influencing information search and other meaningful consumer behavior constructs. Therefore, understanding gender differences in information search is critical. Based on the questionnaire survey on domestic tourists in Yellow Mountain and Guilin… CONTINUE READING