Exploring fitness centre consumer loyalty: differences of non-profit and low-cost business models in Spain

@inproceedings{GarciaFernandez2018ExploringFC,
  title={Exploring fitness centre consumer loyalty: differences of non-profit and low-cost business models in Spain},
  author={J. O. Garcia-Fernandez and Pablo G{\'a}lvez Ru{\'i}z and Luisa V{\'e}lez-Col{\'o}n and Jaime Ortega-Guti{\'e}rrez and Jes{\'u}s Fern{\'a}ndez Gavira},
  year={2018}
}
AbstractA number of studies have placed at the forefront variables that predict the loyalty of clients in fitness centres. In fact, no study has analysed the differences between these variables according to business models. The objective of this study was to analyse the relationship between quality, value, satisfaction and the future intentions of clients of public and private low-cost fitness centres and their differences. A questionnaire was administered to a sample of 1805 fitness centre… CONTINUE READING

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