Exploring factors affecting the adoption and continuance of online games among college students in South Korea: Integrating uses and gratification and diffusion of innovation approaches

@article{Chang2006ExploringFA,
  title={Exploring factors affecting the adoption and continuance of online games among college students in South Korea: Integrating uses and gratification and diffusion of innovation approaches},
  author={Byeng-Hee Chang and Seung-Eun Lee and Byoung-Sun Kim},
  journal={New Media & Society},
  year={2006},
  volume={8},
  pages={295-319}
}

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