Exploring effectiveness of messaging in childhood obesity campaigns.

  title={Exploring effectiveness of messaging in childhood obesity campaigns.},
  author={David L Katz and Mary W. Murimi and Robert A. Pretlow and William Sears},
  journal={Childhood obesity},
  volume={8 2},
David Katz: This discussion will focus on controversial campaigns for bringing the issue of obesity, and in particular childhood obesity, to the attention of the public, to raise awareness of the problem and, presumably, provoke constructive responses. There have been various reactions to such campaigns and some have been fairly emotionally charged, ranging from it being a good thing to bring attention to childhood overweight and obesity to expressions of strong offense. We are, therefore… CONTINUE READING

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