Exploring color preference through eye tracking

  • T-R. Lee, D-L. Tang
  • Published 2005

Abstract

Most color preference studies use subjective rating methods, such as survey and pairedcomparison procedures. They all depend on subjects’ subjective answers. In order to get objective color preference data, this study utilized an eye-tracking experimental method to explore the possible relationships between color preferences and characteristics of scan-path… (More)

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