Exploring bundling sale strategy in online service markets with network effects

@article{Wu2014ExploringBS,
  title={Exploring bundling sale strategy in online service markets with network effects},
  author={Weijie Wu and Richard T. B. Ma and John C. S. Lui},
  journal={IEEE INFOCOM 2014 - IEEE Conference on Computer Communications},
  year={2014},
  pages={442-450}
}
In recent years, we have witnessed a growing trend for online service companies to offer “bundling sales” to increase revenue. Bundling sale means that a company groups a set of its products/services and charges this bundle at a fixed price, which is usually less than the total price of individual items. In this paper, our goal is to understand the… CONTINUE READING