Exploring antecedents and consequence of online group-buying intention: An extended perspective on theory of planned behavior

@article{Cheng2013ExploringAA,
  title={Exploring antecedents and consequence of online group-buying intention: An extended perspective on theory of planned behavior},
  author={Hsiu-Hua Cheng and Shih-Wei Huang},
  journal={Int J. Information Management},
  year={2013},
  volume={33},
  pages={185-198}
}
With the development of electronic commerce, many dotcom firms are selling products to consumers across different countries and regions. The managers of online group-buying firms seek to increase customer purchasing intentions in the face of competition. Online group-buying refers to a certain number of consumers who join together as a group via Internet, for the purpose of buying a certain product with a discount. This study explores antecedents of intention to participate in online group… CONTINUE READING
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