Exploring Text Virality in Social Networks

  title={Exploring Text Virality in Social Networks},
  author={Marco Guerini and Carlo Strapparava and G{\"o}zde {\"O}zbal},
This paper aims to shed some light on the concept of virality especially in social networks and to provide new insights on its structure. We argue that: (a) virality is a phenomenon strictly connected to the nature of the content bein g spread, rather than to the influencers who spread it (b) viral ity is a phenomenon with many facets, i.e. under this generic term several different effects of persuasive communicatio n are comprised and they only partially overlap. To give groun d to our claims… CONTINUE READING
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