Corpus ID: 16166352

Exploring Sources of Competitive Advantages in E-business Application in Mainland Chinese Real Estate Industry

  title={Exploring Sources of Competitive Advantages in E-business Application in Mainland Chinese Real Estate Industry},
  author={Y. Tao and C. Hinton},
One of the key issues in e-business research is how established companies can gain competitive advantage by exploring e-business. Despite the interest in e-business applications by traditional firms, few empirical studies have been carried out to look at how ‘clicks-and-mortar’ approaches offer competitive advantages, especially from a specific industry perspective. This study investigates the key sources of competitive advantage gained from e-business applications by Chinese real estate… Expand
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  • Int. J. Electron. Commer.
  • 1996
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