Exploring Modality Switching Effects in Negated Sentences: Further Evidence for Grounded Representations

@inproceedings{Hald2013ExploringMS,
  title={Exploring Modality Switching Effects in Negated Sentences: Further Evidence for Grounded Representations},
  author={Lea Ann Hald and Ian Hocking and David Vernon and Julie-Ann Marshall and Alan Garnham},
  booktitle={Front. Psychol.},
  year={2013}
}
Theories of embodied cognition (e.g., Perceptual Symbol Systems Theory; Barsalou, 1999, 2009) suggest that modality specific simulations underlie the representation of concepts. Supporting evidence comes from modality switch costs: participants are slower to verify a property in one modality (e.g., auditory, BLENDER-loud) after verifying a property in a different modality (e.g., gustatory, CRANBERRIES-tart) compared to the same modality (e.g., LEAVES-rustling, Pecher et al., 2003). Similarly… CONTINUE READING
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