Exploring Implicit Partisanship : Enigmatic ( But Genuine ) Group Identification and Attraction

@inproceedings{Pinter2004ExploringIP,
  title={Exploring Implicit Partisanship : Enigmatic ( But Genuine ) Group Identification and Attraction},
  author={Brad Pinter and Anthony G Greenwald},
  year={2004}
}
Briefly studying names of four members of a hypothetical group produces identification with and attraction to that group, a finding labeled implicit partisanship (IP; Greenwald, Pickrell, & Farnham, 2002). The original demonstration of IP used human groups in a competitive context. Experiments 1 and 2 varied these procedures by using, respectively, a… CONTINUE READING