Exploring Gender Differences in Motivations for Using Sina Weibo

  title={Exploring Gender Differences in Motivations for Using Sina Weibo},
  author={Ha Sung Hwang and Eun Kyoung Choi},
While Facebook and Twitter get worldwide attention, these popular SNSs are not available in China. As the leading local SNS, Sina Weibo has garnered much of the attention in China. The purpose of the study was to explore why Chinese college students use Sina Weibo and if gender differences exist in the motivations for using it. The results from a survey of 360 respondents show that Chinese students used Sina Weibo mainly for information-gathering, followed by accessibility to celebrity, social… CONTINUE READING

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