Exploring Factors Influencing the Adoption of Mobile Commerce

@inproceedings{Bhatti2007ExploringFI,
  title={Exploring Factors Influencing the Adoption of Mobile Commerce},
  author={Tariq J. Bhatti},
  year={2007}
}
This study presents an extended technology acceptance model that integrates innovation diffusion theory to investigate what determine user mobile commerce acceptance. This paper models the factors relationships such as perceived usefulness, perceived ease of use, personal innovativeness, subjective norms, behavioral control and intention to adopt mobile commerce. The proposed model was empirically tested using data collected from a survey of mobile commerce consumers. Empirical data from… CONTINUE READING

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