Exploring Elite Female Athletes’ Interpretations of Sport Media Images

  title={Exploring Elite Female Athletes’ Interpretations of Sport Media Images},
  author={Mary Jo Kane and Nicole M. Lavoi and Janet S. Fink},
  journal={Communication \& Sport},
  pages={269 - 298}
Scholars have produced a body of evidence demonstrating media portrayals of sportswomen emphasize femininity/heterosexuality versus athletic competence and argue that such coverage trivializes women’s sports. Little research attention has been given to how these portrayals are interpreted by various audiences, including female athletes. This study explores how elite female athletes respond to the ways they are represented within sport media. We employed reception research where viewers… 

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