Exploring Determinants for Mobile Learning User Acceptance and Use: An Application of UTAUT

  • Aaron Bere
  • Published 2014 in
    2014 11th International Conference on Information…

Abstract

The purpose of this study is to investigate factors that have potential to influence the adoption of mobile learning using WhatsApp a mobile instant messaging (MIM) application. The study was conducted at a University of Technology in South Africa. Student-centric learning and hedonic motivation were incorporated with the Unified Theory of Acceptance and… (More)
DOI: 10.1109/ITNG.2014.114

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