Exploring Choice as an Antecedent to Behavior: Incorporating Alternatives into the Technology Acceptance Process

@article{AguirreUrreta2012ExploringCA,
  title={Exploring Choice as an Antecedent to Behavior: Incorporating Alternatives into the Technology Acceptance Process},
  author={Miguel I. Aguirre-Urreta and George M. Marakas},
  journal={JOEUC},
  year={2012},
  volume={24},
  pages={82-107}
}