Exploiting a Rare Communication Shift to Document the Persuasive Power of the News Media

@inproceedings{Ladd2009ExploitingAR,
  title={Exploiting a Rare Communication Shift to Document the Persuasive Power of the News Media},
  author={Jonathan McDonald Ladd},
  year={2009}
}
  • Jonathan McDonald Ladd
  • Published 2009
Using panel data and matching techniques, we exploit a rare change in communication flows—the endorsement switch to the Labour Party by several prominent British newspapers before the 1997 United Kingdom general election—to study the persuasive power of the news media. These unusual endorsement switches provide an opportunity to test for news media persuasion while avoiding methodological pitfalls that have plagued previous studies. By comparing readers of newspapers that switched endorsements… CONTINUE READING

From This Paper

Figures, tables, and topics from this paper.

Citations

Publications citing this paper.
Showing 1-10 of 30 extracted citations

References

Publications referenced by this paper.
Showing 1-10 of 84 references

On Message: Communicating the Campaign

Norris, Pippa, +3 authors Holli Semetko.
London: Sage. • 1999
View 5 Excerpts
Highly Influenced

British National Sentiment.

Heath, Anthony, Bridget Taylor, Lindsay Brook, Alison Park
British Journal of Political Science • 1999
View 3 Excerpts
Highly Influenced

Identifying the Persuasive Effects of Presidential Advertising.

Huber, A Gregory, Kevin Arceneaux
American Journal of Political Science • 2007

Matching.” Version 4.3-1

Sekhon, S Jasjeet
2007

The Effect of Electoral Competitiveness on Incumbent Behavior.

Gordon, C Sanford, Gregory A. Huber
Quarterly Journal of Political Science • 2007

The Fox News Effect.

DellaVigna, Stefano, Ethan Kaplan
Quarterly Journal of Economics • 2007

Does the Media Matter?” Typescript

Gerber, Alan, Dean Karlan, Daniel Bergan.
Yale University. • 2006

Identification and Inference in Nonlinear Difference-in-Differences Models.

Athey, Susan, Guido W. Imbens
Econometrica • 2006

Making Sense of Issues through Media Frames.

Berinsky, J Adam, Donald R. Kinder
Journal of Politics • 2006

Similar Papers

Loading similar papers…