Explicit and Direct Self-Serving Bias in Japan

  title={Explicit and Direct Self-Serving Bias in Japan},
  author={Eriko Kudo and Makoto Numazaki},
  journal={Journal of Cross-Cultural Psychology},
  pages={511 - 521}
This study reports an experiment that was conducted to reexamine self-serving bias for success and failure among Japanese participants. Previous research has generally failed to find that Japanese participants exhibit a self-serving bias. However, with careful procedures added to reduce evaluation apprehension of participants, the participants in the success condition made more internal attribution than those in the failure condition. The authors discuss self-serving bias and self-critical bias… Expand

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