Corpus ID: 54840628

Explanation of the Relationship between Social, Cultural & Economic Literacies and Strategic Development of Tourism Marketing (Case Study: Incoming Tourists to Kashan, Iran)

@article{Jafari2015ExplanationOT,
  title={Explanation of the Relationship between Social, Cultural & Economic Literacies and Strategic Development of Tourism Marketing (Case Study: Incoming Tourists to Kashan, Iran)},
  author={M. Jafari and Shadi Alinaghi Pour and Omid Mahdie},
  journal={Journal of Marketing and Consumer Research},
  year={2015},
  volume={17},
  pages={20-31}
}
  • M. Jafari, Shadi Alinaghi Pour, Omid Mahdie
  • Published 2015
  • Sociology
  • Journal of Marketing and Consumer Research
  • Today, tourism is most diverse industry in the world. And it is the third most dynamic economic and developing phenomena after petroleum and the car industry. According to growth of industry, it is essential to pay attention to consumers' needs of this industry and understand the basic strategies in order to attract more tourists. Marketing management is one of the capable science in understanding and paying attention to the needs of consumers. The active organizations in the tourism industry… CONTINUE READING

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