Explaining the Enigmatic Anchoring Effect: Mechanisms of Selective Accessibility

  title={Explaining the Enigmatic Anchoring Effect: Mechanisms of Selective Accessibility},
  author={Fritz Strack and Thomas Mussweiler},
  journal={Journal of Personality and Social Psychology},
Results of 3 studies support the notion that anchoring is a special case of semantic priming; specifically, information that is activated to solve a comparative anchoring task will subsequently be more accessible when participants make absolute judgments. By using the logic of priming research, in Study 1 the authors showed that the strength of the anchor effect depends on the applicability of activated information. Study 2 revealed a contrast effect when the activated information was not… Expand

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