Explaining the Endowment Effect through Ownership: The Role of Identity, Gender, and Self-Threat

  title={Explaining the Endowment Effect through Ownership: The Role of Identity, Gender, and Self-Threat},
  author={Sara Loughran Dommer and Vanitha Swaminathan},
  journal={Journal of Consumer Research},
The price people are willing to pay for a good is often less than the price they are willing to accept to give up the same good, a phenomenon called the endowment effect. Loss aversion has typically accounted for the endowment effect, but an alternative explanation suggests that ownership creates an association between the item and the self, and this possession-self link increases the value of the good. To test the ownership account, this research examines three moderators that theory suggests… 

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