Explaining Variations in the Effects of Supportive Messages A Dual-Process Framework

@article{Bodie2008ExplainingVI,
  title={Explaining Variations in the Effects of Supportive Messages A Dual-Process Framework},
  author={G. Bodie and B. R. Burleson},
  journal={Annals of the International Communication Association},
  year={2008},
  volume={32},
  pages={355 - 398}
}
Although some recipients benefit from exposure to sophisticated and sensitive support messages, the effects of these messages are moderated (sometimes substantially) by characteristics of the recipient, the helper, and the situation. Thus, enhancing the success of helpers who provide support requires a comprehensive explanation of why support messages are effective in some circumstances but less effective in others. To understand why supportive messages work, we must understand how these… Expand
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