• Corpus ID: 17882491

Explaining Counterfeit Purchases – A Review and Preview

  title={Explaining Counterfeit Purchases – A Review and Preview},
  author={Martin Eisend and Pakize Schuchert-G{\"u}ler},
EXECUTIVE SUMMARY Introduction Counterfeiting has become an economic problem of international importance and has led to a variety of countermeasures based on lawful, political, administrative, or business techniques. In order to develop appropriate countermeasures, an understanding of the general phenomenon of counterfeiting as well as the specific reasons why people purchase counterfeit products seems expedient. The purpose of our study is to review a number of existing studies on the… 

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