Explaining Counterfeit Purchases : A Review and Preview

@inproceedings{Eisend2006ExplainingCP,
  title={Explaining Counterfeit Purchases : A Review and Preview},
  author={Martin Eisend and Pakize Schuchert-G{\"u}ler},
  year={2006}
}
Martin Eisend is an Assistant Professor of Marketing, Marketing-Department, Freie Universität Berlin, Otto-vonSimson-Str. 19, 14195 Berlin, Germany, tel. +49 30 838 544 60, fax +49 30 838 545 57, eisend@zedat.fu-berlin.de Pakize Schuchert-Güler is Professor of Marketing, Berlin School of Economics, Badensche Straße 50-51 10825 Berlin, Germany, tel. + 49 30 857 894 41, psg@fhw-berlin.de. The authors wish to thank the editor and three anonymous reviewers for their valuable comments and… CONTINUE READING