Experimenting with multi-attribute utility survey methods in a multi-dimensional valuation problem

@inproceedings{Russell2000ExperimentingWM,
  title={Experimenting with multi-attribute utility survey methods in a multi-dimensional valuation problem},
  author={Clifford S. Russell and Virginia Dale and Junsoo Lee and Molly Hadley Jensen and Michael T. Kane and Robin Gregory},
  year={2000}
}
The use of willingness-to-pay (WTP) survey techniques based on multi-attribute utility (MAU) approaches has been recommended by some authors as a way to deal simultaneously with two difficulties that increasingly plague environmental valuation. The first of these is that, as valuation exercises come to involve less familiar and more subtle environmental effects, such as ecosystem management, lay respondents are less likely to have any idea, in advance, of the value they would attach to a… CONTINUE READING
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