Experimental study of inequality and unpredictability in an artificial cultural market.

@article{Salganik2006ExperimentalSO,
  title={Experimental study of inequality and unpredictability in an artificial cultural market.},
  author={Matthew J. Salganik and Peter Sheridan Dodds and Duncan J. Watts},
  journal={Science},
  year={2006},
  volume={311 5762},
  pages={
          854-6
        }
}
Hit songs, books, and movies are many times more successful than average, suggesting that "the best" alternatives are qualitatively different from "the rest"; yet experts routinely fail to predict which products will succeed. We investigated this paradox experimentally, by creating an artificial "music market" in which 14,341 participants downloaded previously unknown songs either with or without knowledge of previous participants' choices. Increasing the strength of social influence increased… CONTINUE READING

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