Experimental evidence for tipping points in social convention

@article{Centola2018ExperimentalEF,
  title={Experimental evidence for tipping points in social convention},
  author={Damon Centola and Joshua Becker and Devon Brackbill and Andrea Baronchelli},
  journal={Science},
  year={2018},
  volume={360},
  pages={1116 - 1119}
}
  • Damon Centola, Joshua Becker, +1 author Andrea Baronchelli
  • Published 2018
  • Medicine, Sociology
  • Science
  • Tipping points in social convention Once a population has converged on a consensus, how can a group with a minority viewpoint overturn it? Theoretical models have emphasized tipping points, whereby a sufficiently large minority can change the societal norm. Centola et al. devised a system to study this in controlled experiments. Groups of people who had achieved a consensus about the name of a person shown in a picture were individually exposed to a confederate who promoted a different name… CONTINUE READING

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