Experimental effects of climate messages vary geographically

  title={Experimental effects of climate messages vary geographically},
  author={Baobao Zhang and Sander van der Linden and Matto Mildenberger and Jennifer R. Marlon and Peter D. Howe and Anthony Leiserowitz},
  journal={Nature Climate Change},
Social science scholars routinely evaluate the efficacy of diverse climate frames using local convenience or nationally representative samples1–5. For example, previous research has focused on communicating the scientific consensus on climate change, which has been identified as a ‘gateway’ cognition to other key beliefs about the issue6–9. Importantly, although these efforts reveal average public responsiveness to particular climate frames, they do not describe variation in message… 
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